Really! Brand awareness videos showcase a companys culture and values. Now that youre up to speed on the types of video to make, where to share them, and how to analyze your results, its time to go beyond the basics and get even more out of your content. Seamlessly import videos to your library, send viewing data to your CRM, publish to marketing channels from one place, and measure video performance from your existing dashboards. Generally speaking, the former tends to be product videos, while the latter is brand awareness videos. Well, the storytelling powers of video can help companies connect with their audience in authentic and meaningful ways, which is one of the reasons so many businesses have turned to this tactic. How to Make a Video: a Step-by-Step Guide - HubSpot Blog Learn how to measure video analytics and understand what they are really telling you. That particular customer might not change their review; however, future customers will see that you take action to respond and iterate based on feedback. Learn more about our company, team, careers, and values. 3 Wyzowl, Video Marketing Statistics 2021 4 Amazon internal data, WW, 2021 5 Kantar Quickfire Survey 2022; 3,008 survey respondents (across US, CA, MX, UK, DE, JP, AU) who have shopped Prime Day week in 2020 and/or 2021 and plan to do so in 2022 6 Amazon internal data, Q3 2021 7 Amazon internal data, US, June 2022. The Guide to Using Video and Chat for Sales, Marketing, and - Wistia And Magisto reports that 60% of businesses spend more than 25% of their marketing budget on video.. While you may be brimming with ideas at the start of your video journey, it takes more than initial excitement and momentum to keep producing fresh, consistent content. We know it's important to see how your attendees engage with your webinars and live events. About Pricing Features Comparisons Reviews Price Pricing starting from: $19.00 per month Pricing Model: Flat Rate Yes, has free trial Yes, has free version VIEW PRICING DETAILS Reviews Ease of Use 4.7 Customer Service 4.5 4.3 Likelihood to recommend 83.5% Read All 162 reviews Top Features Closed Captions 5.0 Content Management 4.8 The networking platform was built with one mission in mind: Connect the worlds professionals to make them more productive and successful. You should also consider using tools like Google Analytics to track your video performance. Brand Affinity Marketing Guide to Video Marketing Events. You should also try A/B testing your videosits one of our favorite ways to impact video performance and see whats resonating with our audience. Using video to promote your product or service on social media is a great way to get your brand in front of the right eyes. Whether youre embedding a single video or creating a video gallery, our customizable video player puts your brand front and center. This could include things like how-to videos, explainer videos, and more. Ask viewers to fill out overlay lead forms. Informational videos tell the reader facts or opinions about an industry topic. But when you know the type of video youre making, where it will live, and what format it will appear in, itll feel less like youre wandering around a dark room by yourself. The 5 best video hosting sites for businesses in 2023 | Zapier backdrop) for the scripted on-camera lines of your video will have a huge impact on how your story is told. Many businesses focus too much on view count and lose track of the deeper story of how their video is performing and resonating. Many marketers know they should be using video strategically, but often create video content simply to check off a box. And when you're done recording your presentation, you can use Wistia's suite of other built-in features (like the video editor and analytics) to polish it up, share it, and track its engagement. Instructional videos like this allow HubSpot to reach out to new customers and offer something to help them grow, establishing the brand as helpful before even coming close to asking for a sale. Tips for preparing your shoot, directing, and coaching your teammates to achieve their best takes. Watch Product Demo | Wistia Video Platform The screen and webcam recorder will show your video feed and audio input. Weve got you covered! Video Marketing for Business: An Introductory Guide - Wistia This will bring up a help screen that navigates you through the process of either posting an existing video clip or creating a brand new clip for your story. And if youre still new to the video game, we hope youll be inspired by these advanced use cases and start thinking about where youd like to take your video marketing strategy in the future! And with Wistia's built-in screen and webcam recorder, you can start perfecting your video pitch right away. As a professional network, LinkedIn is a natural spot to highlight your brand and what sets your company apart. More granularly, 42% of people watch Instagram Stories, and 35% of people watch video content directly in the newsfeed. By adding CTAs and lead capture forms to . Results are representative of . Check out this quick video we put together for International Womens Day, a short and simple nod to the brilliant women of Wistia. This video starts with a welcome message before diving into what we offer and why potential customers should trust our product. Our handy, Building A Better Workplace: The Story Behind Our DEI Podcast, How Explainly Uses Wistia to Improve Their Customer Journey. Youve done multiple takes. We just listed our most popular integrationsbut theyre far from everything. Integrations to speed up your workflow. If your budget allows, LinkedIn video ads can be a surefire way to expand your reach even further and refine your video strategy to encompass the entire marketing funnel. These types of videos are ideal for attracting customers because they provide value to a customer rather than push your product, which helps people warm to you. Alright, weve learned all about where you can post videos across LinkedIn and tips for creating high-performing video content. If you feel like your video marketing efforts arent paying off, it might be because youre treating the video as the means to the end. Although you can post videos up to two minutes and 20 seconds, research shows that short video ad campaigns around 15 seconds are the most successful. When measuring the marketing ROI of your videos, knowing which video analytics to look at are important. See how viewers are watching, second-by-second, so you can find out what's working, and send that data to your CRM. The screen recorder cannot record your screen . Be sure to select the intended devices in your setup. Putting your videos in a Wistia Channel is one way to make your content more binge-able. Your own website is the perfect spot to showcase all of your great video assets. Video is still finding its place within LinkedIn, and not many brands have fully embraced its potential. Then, edit videos and create clips right from our platform. And with offices in New York and Tel Aviv, the company looks to video as a way to boost company culture and morale. This content can be recorded and posted by the company or uploaded as user-generated content (UGC). . Thats a no-go! Wistia integrates video with your current tech stack . The main difference between website videos and social media videos is their focus. Use our software and your videos to grow your business. Not only is the platform growing, but LinkedIn has been named the most trusted social media platform for the past four years in a row. 60% of businesses spend more than 25% of their marketing budget on video., Video marketing refers to incorporating video on marketing channels to attract new customers and seek higher engagement., While publishing video across social and other platforms is a great way to generate awareness, there are pitfalls to building an audience on rented land. Learn more about the importance of, Concept or change future video ideas by analyzing which active videos have the highest number of likes or views., Looking to bring more personality and engagement to your social channels? Help promote a marketing event or campaign. The above list is visually presented as a carousel. Free Report: The State of Artificial Intelligence in 2023 How AI is Changing Video Marketing Imagine creating a video without writing a script or picking up a camera. According to LinkedIn, live video content gets 7x more reactions and 24x more comments than native video postsa compelling incentive to try it out, at the very least. Video SEO is just a larger piece of your overall search engine strategy. Video content gets more engagement. Use the first questions answers to determine how much money you expect the video to cost. Having a clear understanding of your marketing funnel and how you want to use video to enhance that experience will make it easier to set realistic goals that align with each stage. Check out the resources below to get your feet wet and build video-making confidence. Boost engagement and make it easy for viewers to take action. Popular live events include new product launches, live Q&A sessions with an expert, and educational webinars. Wistia will also send over your video viewing data, and you can use it to set up campaigns or lead scoring workflows in your marketing automation platform. What type of video should you test on your LinkedIn Story? When you link Wistia to your HubSpot, Marketo, or Pardot account, your viewers' contact info will be automatically added to your lists. It goes beyond view count to tell you the quality of your views. Want to learn even more about turning your videos into lead generation machines? Make sure that you account for time to edit and for stakeholders to review the video before the publishing date. Use paid promotion methods (i.e. This can help reduce the budget you need to spend or identify things youve overlooked in your planning process. Try different types of videos, varying video lengths, and videos for all the stages of your buyers journey. Similar to Stories on other platforms, LinkedIn has a few handy customization options. With it, you can measure reach, or the size of the audience that has viewed your video. But whats so great about testimonial videos is that you only need one or two solid ones in your catalogue to see the difference they can make. Wistia's Guide to LinkedIn Video - Wistia Blog Check out this live stream they recently hosted with Daymond John about his journey to becoming an entrepreneur. Keeping track of current trends and consumer demands helps you continue to grow your audience through social media video. Look at information like what content got the most views, reactions, and comments. And when is the right time to move a prospect from a lead to a marketing qualified lead to a sales qualified lead? Additionally, shorter videos have a 13% higher purchase intent. Or does it just make your audience angry? Using video right on your site can actually help you build a more human connection with your audience and earn their trust. 1. These videos often have similar messaging to a companys About page or its mission statement. But, there's more to video than measuring views and search results. Were also on Instagram andTwitter. For example, if you can show that 500 hours were spent reading 20 blog posts, but 700 hours were spent watching five videos, it surely makes the case for investing in video. Social media platforms often measure engagement with these actions: People might be talking about your company in ways you cant measure, but keeping track of how theyre sharing and discussing your content on social media can be a decent litmus test. Introducing recording in Wistia Wistia automatically optimizes your videos for search engines, which means your videos can rank better, attract more viewers, and get you more site visitors, without any extra work. Because video content is still relatively new to the platform, LinkedIn is prime real estate for B2B marketers looking to get more bang for their buck with reach and engagement. 51-200 employees Headquarters Cambridge, Massachusetts Type Privately Held Founded 2006 Specialties video hosting, video management, video analytics, video marketing, marketing, video. Check out these posts on how to get started and ways to succeed: Just because these integrations and customizations make your videos work harder doesnt mean youre creating more work for yourself. Take a look at this example from a Wistia customer to see one way that UGC is created: As you can see, our customer talks about why they like Wistia and even goes into the specific features. Check out. Below, weve compiled a few intermediate to advanced resources to help measure audience retention and video return on investment (ROI). Fifty years ago, video marketing came primarily in one formthe television commercial. How? Your shareable content probably isnt content thats directly focused on your product. But just as theyve come a long way from the days of garish lighting and grainy images, so has the music industrys use of video to connect with enthusiasts and consumers alike. Get the latest video marketing data from 80 million videos uploaded to our platform and insights from 1,500 marketers. When will each video be made? Wistia's Guide to Facebook Video - Wistia Blog Learn how to record your screen on a Mac or Windows computer. Ready to upload video content directly to your LinkedIn feed? Did your page actually benefit from including a video? To upload a native LinkedIn video, simply select the video icon, choose the video file you want to share, write a brief description for your post, and voila! What about sales operations managers at mid-sized companies in the logistics industry? If your playtime is low, you might want to assess the content and format of your video or the context its in. In reality, video marketing is all about using video creatively to achieve your business goals. You have some B-roll. At the same time, watch out for changing trends in video creation marketing so that you can stay ahead of the competition and continue to create high-performing videos. Help your business thrive with video, and find out what other companies are planning for the year ahead! Get the latest video marketing data from 80 million videos uploaded to our platform and insights from 1,500 marketers. For example: Views are a great measurement of how youre making brand impressions and fostering familiarity, but theyre just the beginning of your videos story. Learn how to optimize the videos on your website with A/B testing. To make an effective video, you'll also need a great marketing strategy behind it. Just getting started with video? Not satisfied with your engagement numbers? How likely are your video viewers to get distracted by other content that isnt yours? While LinkedIn will always have a defined focus within the business community, the platform is expanding. Optimize your content for social media sharing with open graph tags. On the other hand, a supplemental video like a video example in a blog post might receive fewer playsand thats okay! Music and video have gone hand-in-hand since the first music videos started hitting the airwaves in the early 80s. Uncover more data and insights about video strategy, creation, distribution, and audience engagement and conversion thatll help your business thrive with video. Wistia's Guide to Video Marketing will teach you practical tips on how to elevate your video marketing efforts! When promoting our latest series, Want to make your social videos shine? How to do professional closed-captioning on Wistia - Checksub LinkedIns razor-sharp focus creates a highly relevant audience pool for companies looking to reach a specific subset (we ourselves are huge fans of finding and embracing your niche here at Wistia!). Busy social teams can collaborate on content across platforms, including LinkedIn, with Sprout Social. How to Direct Non-Actors in Your Next Video. Remember, your professional audience is looking to be educated and inspired.